The price of a website in Ghana will be between ₵ 1,600 and ₵ 33,000 and even more in some cases. We know that's not a very accurate estimate, but that's because of the vague question. You could come up with a similar cost estimate if we asked you how much a car costs, right?

The fact that the costs of obtaining a quote are often very different does not make the decision any easier. A tip: if you are about to compare agencies, find out about the process and procedure. If you get a helpful answer to that, chances are you've landed with a professional. At some level, you'll find that the offerings are within a very similar cost framework.

It is important that you find the right partner for your project. A template or page builder solution can also be a good solution and is often the only option, especially with a small budget. Are you about to start your own business or trying out an idea? Then you can even try your hand at your new website. You will learn a lot of things that will help you understand the issue better.

But if it's a corporate site, a brand or an online store that has a primary business interest, we don't advise you to opt for a “cheap” solution. A positioning workshop and a design phase based on it are simply not feasible in this price segment, but they are indispensable for achieving your online goals.

Whether you are a small Ghanaian business offering decorating services or a growing online retail business, the best way to market your products and services is the key to success. Did you know that  55 % of people search online for reviews and recommendations  before making a purchase, and 47 % visit the company's website ?  If you want to attract new customers in the modern digital age, a professional website is essential.

Sell products and services online

If you sell products in a physical store, you also need to make sure that you offer people the option to buy your products online. If you sell products in a physical store, you also need to make sure that you give your customers the option to buy your products online. In addition to selling products online, you may also want to sell services online. Other services such as advice can also be offered online.  To avoid losing customers, the function that allows people to make purchases must be user-friendly, easy to find and with a clear process.

Strengthening brand awareness

Your online presence builds brand awareness, including having a professional-looking website and social media accounts.  Go Media reveals that a whopping 75% of users  will judge your company's credibility based solely on your website . Therefore, it's really important to put effort into setting up your website professionally, uploading lots of high quality content and beautiful design features that will impress your website visitors so much that they will persuade them to do business with you.

Information on the website can reduce inquiries

If you get a lot of phone calls or emails about your services or products that you have to spend time answering, having a website that answers all the most common queries can reduce your workload. Companies often publish a detailed list of FAQs on their website so that customers or potential customers can find the information they need before making a purchase, without it taking your time to explain each time. Detailed images on websites are also useful for showing product details that might otherwise be questioned.

Helping customers find your services

When people are looking for a product or service, they are likely to use Google or another search engine to find the one that meets their needs. Therefore, your business will miss out on these customers if you don't have a website. The better your website performs in terms of SEO performance, the more visitors will click on your website and the more business you will generate. You can also use Google Ads to drive traffic to your website and attract new customers to your business, which would not be an option without your website presence.

A powerful digital marketing strategy is essential for businesses to remain competitive in a digital-centric world. Investing in your website, including your hosting solution, design and content, and having a good social media strategy will help you attract new customers and generate more sales.

Here are some of the reasons we think you should consider working with Sabma Digital. As a web development, online marketing and web hosting company in Ghana :

We create experiences

We create engaging, easy-to-use experiences that drive results for your business. We are not your typical web design agency. Sure, we're strong in corporate branding and website design in Ghana, but we really strive to make things work for your audience… and your business.

We ask, listen and understand

We begin each web development project by gaining a solid understanding of who you are, what you do and why you do it. This helps us create strategic web design solutions that communicate the right messages and express your unique brand identity. We collaborate with our customers – Good design doesn't come in a flash of inspiration. It is a collaborative process of discovery that requires patience, experience and communication. We involve our clients at every stage of the process, incorporating feedback at every step until the design is finalized.

We provide a quick response

If you are like most people, after you decide to create a website, you want it NOW! Because we are a full-service web design agency, we can streamline the process. We will get you online quickly, usually within weeks, sometimes within days, depending on the complexity of your website.

We stay on time and on budget

We determine the scope of the web development project, create a budget and schedule, and once approved, we stick to it. Just to make sure, we do weekly progress and deadline checks to keep everyone – including you – on track.

We offer competitive prices

We offer website design in Accra, web development, corporate branding, online marketing, web hosting and web application development at fair prices with faster turnaround time than most other web design companies. It's a function of our in-house skills and our ability to leverage technology to meet a wide range of demands; we excel at what we do and our efficiency allows us to price our work competitively.

We provide online marketing

The most beautiful site in the world is useless if no one visits it. In addition find a website developer in Ghana who cares at the same time about search engines. This is a mistake. The easiest and most cost-effective way to generate traffic is to make your site attractive to search engines. We use sophisticated online marketing techniques and proven SEO strategies to ensure that you rank high on the major search engines for your keywords.

We offer a wide range of experience

We have worked both directly and indirectly with almost every type of major industry around the world, from small e-commerce sites to large multinational corporations, healthcare providers, real estate agents, attorneys, local governments, county organizations, and other agencies and non-profit organizations. Sabma Digital has one of the most comprehensive lists of web development clients in Ghana!

At Sabma Digital, our web design services offer a 360 degree experience, which includes:

• Layout development
• Content creation
• Conversion optimization
• UX Tests

But how do we create our websites? By following the five principles of web design.

Appearance

Creating a beautiful website is the first step in gaining new customers.

The appearance of your site says more about your business than your words. A site that incorporates modern design elements, optimized images and other multimedia elements is far more effective at converting customers than a website that looks like it was built in 1996.

Therefore, the appearance of your website plays a huge role in its success!

The definition of a responsive design

This factor also includes incorporating a design that is appropriate for your site.

Responsive design is the technique of making your site resize to fit the screen of any device. So whether someone is looking at your site with an iPhone or a 27-inch desktop screen, they'll still have a pleasant and easy-to-use experience.

This experience – often referred to as the user experience – is the first step to getting a new customer. When users see that you have an elegant and attractive website, it is easy to keep them on your site. But a beautiful website is only the beginning. You must also have clear navigation.

Navigation

Navigation is the part of your website that allows people to find what they want.

Modern websites have simplified navigation for working on desktop and mobile devices. The breadcrumb trail is one of the most popular and effective navigation elements. For an example of a breadcrumb trail, see the image below.

Breadcrumb navigation got its name because it links to every page a person views as they move through your site – much like when Hansel and Gretel left a breadcrumb trail to follow their fairy tale.

With breadcrumb navigation, your website users can return to any page they have already seen. So if you're an e-commerce site, you can allow someone to move from a product page to a category page with one click.

If you take advantage of lead generation, you can use the breadcrumb trail to move users from information pages to index pages, so they can read and learn more about the same topic.

For example, a manufacturing website design may include a breadcrumb menu that guides users from the general to specific services, such as coating services, and then coating services for specific materials. This breadcrumb trail allows users to easily return to the general service and find the service they need.

But the Breadcrumbs are just the beginning. You can also use mega-menus. These menus include large text, links to information centres and additional links to specific topics.

The definition of navigation in web design

With hundreds of other navigation styles available, there is no right or wrong answer. It's about knowing what works for your brand when it comes to delivering a great experience to your users.

Another benefit of offering them an exceptional experience is that you keep their attention.

Attention

Once you have a visitor on your site, it is crucial that you keep their attention. If you lose it, your visitor will leave your site, and you will miss a sale.

Attention is valuable because it allows someone to focus on your brand, products or services. So if you want to make a sale, you need someone's attention on your website.

The definition of attention in web design
With this in mind, there are a number of ways in which individual companies can attract attention, including

• Video marketing is particularly effective in getting someone's attention because video is a visually oriented medium. Video allows you to summarize complex ideas in minutes instead of forcing visitors to read long pages of text. While text can get boring after a few seconds, video keeps users engaged from start to finish.
• Downloadable content is another great way to keep someone's attention. Most downloads can consist of a .zip file full of resources or a textual PDF filled to the brim with insider information. This content is also great for gaining new leads, as you can open it and ask someone for their email address before they download the documents.
• The infographic captures the audience's attention by presenting industry data through simplified, easy-to-understand visualizations. Even though hundreds of new infographics come out every day, you can still gain traffic, attention and links for infographics by holding yourself to a higher standard of quality than your competitors.
  Once you've got your visitors' attention, it's time to give them a sense of direction on your page.

Direction

Direction is about showing someone how they can proceed on your page – in most cases, it tells the user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it is simple, intuitive and useful.

The problem is that you use vertical scrolling in your mobile site design.

While desktop users use a mouse or scroll bar to move around your page, mobile visitors use their fingers. This means that your mobile site pages are easy to view and scroll through like your desktop users.

This design feature goes back to the concept of responsive design.

This design feature goes back to the concept of responsive design.
This design feature goes back to the concept of responsive design. Your desktop compatible site can use mega navigation in the header with lots of drop down menus and large eye-catching visuals.

But that's too much content in one area for a mobile site.

Instead, mobile sites should offer a hamburger menu – a navigation style that allows users to press a button, open a menu and choose their next page from there. The hamburger menus are named after their distinctive symbol. You may recognize it by its resemblance to this one: ☰

With a burger menu, it's easy for mobile users to navigate to any part of your website.

Action

Action is the ultimate goal of gaining any new visitor to your website. But visitors won't take action if you don't encourage them! That's why it's so important to use a call to action (CTA) at the end of every page on your site.

A CTA serves as instructions, telling visitors what they need to do next to get closer to becoming a customer. While this may sound authoritative, studies prove that calls to action dramatically increase conversions in all online business models, from lead generation to charitable giving.

A graph of the impact of CTAs in web design
Whether you want to take someone to a contact page or get them to make a purchase, it's essential to include CTAs in your web design. That's why our team of writers develops compelling CTAs that support your digital marketing goals, from increasing email subscribers to purchasing products.

CTAs can take the following forms:

• Text links
• Links to images
• Buttons
• Form fields
• And more

It takes time, revision and editing to create a performance-driven website – something the web design team at Sabma Digital has down to a science. Working in your best interest, our web designers will create a website that meets your needs to ensure your online success.

As part of our website maintenance services, your company will have access to the following:

• Regular updates
• Technical support
• WordPress maintenance

Regular updates

Through regular updates, which take place during business hours, our team of developers ensures that your website remains functional and safe for users. Whether you want to add new images, delete a page copy or change a link, our website maintenance services offer what you need.

For a brief summary, here are some examples of the upgrades included in our offerings:

• Text: Additions or deletions.
• Photos: Additions, deletions and basic retouching.
• Pages: Additions or deletions using existing page design.
• Navigation: Basic navigation changes (adding, moving or deleting an item in the navigation).
• File uploads: Add or remove PDF files and other documents.
• Videos: Insert or delete a pre-edited video.
• Links : Additions or deletions.
• Colour and background images: Changes or replacements.

If you have any questions about regular updates, please feel free to contact us online for more information.

This is an example of services included in the website maintenance plans and is not a complete list.

Technical support

As part of our website maintenance plans, your company also has access to our excellent technical support. With the expertise of our development team, your company can get help with a variety of challenges, such as setting up an email system.

In addition to technical support, your company can also submit a request for advice as part of your website maintenance services. Whether you have questions about creating a new contact form or adding a new page to your navigation, our talented team can provide your business with a helpful perspective.

WordPress maintenance

Many businesses use WordPress as their CMS, which is why our website maintenance plans include WordPress support. As part of your package, our team handles WordPress updates and security patches for your business.

When it comes to website maintenance services, companies often ask the question,  “What does regular updating mean? This is a great question and it can vary between website maintenance companies, so it's important to ask.

Here are some examples of typical website updates (included in our website maintenance packages):

• General site improvements
• Product or service updates
• Online special offers
• Maintaining interactivity
• General site improvements

General site improvements

The best evaluation of your website's performance comes from the people who visit it, customers, staff and prospects. Questions, comments, complaints and suggestions from site visitors provide valuable feedback to improve your site. As part of the ongoing maintenance of your site, you can use these suggestions to improve your site and its online performance.

Product or service updates

As your business grows, it is inevitable that your products, services and prices will change. That's why companies need a consistent timeline and process for updating old products, changing prices for existing services, etc.

With website maintenance, you keep your company's website up to date for users. This proactive measure benefits your business in many ways, as it allows you to offer the latest products, services and pricing to streamline the user buying experience.

Regular updates provide buyers with the latest information on products and services
Consumers trust the internet, and they also rely on your website to provide them with the accurate information they need before they contact you or visit your store. It is essential that the information on your site is up to date for this and many other reasons.

Online special offers

If you are an e-commerce business, it is essential to update your website with your latest sales, promotions and more. Even if your business operates offline, you can offer online specials that encourage users to call your team, visit your location, or make an appointment.

When your business offers special promotions, discount programs and more, it stays competitive. Both short and long term sales initiatives require updates to your site. Site maintenance services allow you to boost your sales with unique offers for buyers.

Maintenance of interactivity

With the constant evolution of technologies, a website starts to look old if the interactive elements are neglected. If the development elements of your site do not work on all browsers and devices, you will lose current and potential customers. In addition, you weaken your online reputation.

Outdated interactive features drive buyers away from your site, preventing you from gaining additional customers and revenue
Problems with your website's interactive features can also increase your bounce rate. This measure refers to the percentage of people who leave your site without visiting another page and often indicates that your site is not meeting user expectations.

The maintenance of your website allows us to fine-tune your site to ensure the proper functioning of the interactive features of your site. Even if these features become obsolete and need to be replaced, website maintenance services can inform your team in advance of this need.

Keeping all the features of your website up and running helps you market your products and services successfully.

If you're investing in website maintenance services for the first time (or switching providers), it's essential to understand what your package includes. This will allow your company to choose the best site maintenance plan for your business and ensure that you have the support you need.

For reference, here are some examples of what you won't find with website maintenance services:

• Navigation redesign
• Media creation
• Media editing
• Content writing
• New feature of the site
• Site redevelopment
• Interactive features
• SEO