As the world gets smaller and smaller with the help of the Internet, the business world is becoming more and more competitive. This is also true in the world of website design, attention must be paid to every little detail of website design and nothing must be overlooked that is not important. A company’s website is a reflection of the company’s image and must be treated as such. How the company is represented by the website design will play an important role in the company’s success.
A website is associated with the uniqueness and individuality of a company, and the logo helps the website to do so. Your logo is part of your company’s brand and acts as a symbol that represents your company and what it is all about. Your logo should be something that is memorable in the minds of your target group, so that when they see it, they think of your company and your work.
When people see a well designed website with an eye-catching logo, they get a good impression. They start to think that this company offers better services than the competition. Some companies plunge straight into their marketing campaigns without a logo; small companies in particular are guilty of this. They mistakenly believe that a logo is simply not that important.