Auto Product Packaging
If a picture says more than a thousand words, the right packaging design is worth more than a thousand commercials. A packaging is much more than a simple cardboard box for the distribution and presentation of your goods. The packaging of a product should enable your product to stand out from the competition. The packaging design is a statement about your company, and the design should provide the customer with a pleasant experience after the purchase of the product.
When consumers visit a store, they are visually attacked by a flood of products and choices, many of which are in direct competition with your product. When consumers scan the shelf, they can decide in seconds which product to buy. If the packaging design of your product does not immediately “catch the eye” during this time and “grab” the attention of consumers, they will buy something else. Manufacturers of packaging and paper products employ creative professionals who can assist you with colors and graphics that catch the consumer’s eye and set your product apart from the competition.
Displays at the point of purchase are another way to highlight your product. Generally, a large, free-standing display is located at the end of a shelf or near the checkout line in a store. A counter display is located on a counter or shelf next to the point of sale. Both freestanding and counter displays present a product that is easy for the customer to see and easy to remove. They encourage consumers to make last-minute or impulse purchases while standing in line to pay for their goods.
Brand identification is essential for marketing your products. Proper brand identification brings consumers directly into contact with products and businesses, and the packaging design of your product should reflect your brand. A consumer may not remember all the details of an advertisement, but he or she may remember a dynamic graphic or a memorable logo. The right branding can attract the attention of new customers and strengthen and increase the loyalty of existing customers.
The goal of effective packaging design does not end with attracting the customer before the purchase, but should also create a pleasant customer experience after the purchase. Packaging materials such as foam inserts, partitions or peanut packaging ensure that the product is shipped without breakage. No consumer wants to open a package in order to find the product inside as if it had just gone through a trash compactor. Packaging design can also ensure that the product is easily accessible and convenient to remove from the packaging. If there is more than one product in the packaging, or if the product consists of several parts, good packaging design ensures that all items are well organized and easy to find.
When it comes to shipping your product and how best to create an eye-catching visual attraction on the packaging, we , as a professional and experienced company that employs creative professionals and state-of-the-art design applications will best meet your needs. From production to point of sale, our packaging design experts can offer you a range of options to meet your packaging needs and budget.