Social Media Audit services

 
 
 
social media audit sabma digital

WHAT IS A SOCIAL MEDIA AUDIT?

A comprehensive social media audit can be of great benefit to your business. It can highlight weaknesses in your social marketing strategy, provide detailed information about the habits or behaviour of your customers and visitors, and help you drive engagement with your brand.
 
 
 
A well-executed social audit can be a powerful tool that provides great insight into your users. The results can help form the basis of a social marketing strategy and highlight weaknesses that may exist in your social media activities.
 
 

SOCIAL MEDIA AUDIT SERVICES : CHECKLIST

When conducting a social audit, we typically check the following:

 

NETWORK ACTIVITY

Are each of your social channels regularly monitored and maintained? Are these profiles consistently maintained across your organisation?

 

COMPETITOR ACTIVITY

How are your competitors using their social channels? Are there competitor or industry trends your company should be following?
 

GAP ANALYSIS / OPPORTUNITIES

Are there social networks that your company should be using? Are there gaps in your competitors' social activity that your business can exploit?

REVIEW OF ADVERTISING CONTENT

Do your ads have appropriate and relevant content? Are you optimising your ads by rotating content regularly? Are you targeting the appropriate users at the right time?
 

SOCIAL MEDIA AUDIT REPORT

Once your social audit is complete, we'll create a report for you that identifies weaknesses in your social marketing strategy, trends you can capitalise on, and even action items that will provide immediate benefits to your social channels.
 
 
 

Whatever your motivation, we are confident that conducting a social media audit for your company will lead to a positive outcome with several action points for your consideration.