wordpress developpmen 1024x536 3 - Sabma Digital



The design of a WordPress website that attracts


Your small business is unique. Your website should be too. It’s the first impression your business makes. It shows the expertise and personality of your business.

Our goal is simple. To create a unique website that enhances your brand, sets you apart from your competitors and produces results for your business.

At Sabma Digital, we specialize in designing affordable websites. We are WordPress developers who create professional and amazing WordPress websites.

Our WordPress Web Design Services

ecommerce 1 - Sabma Digital

Why do we work with WordPress?

WordPress is the most popular web design system. What started as a content management system (CMS) is today the leading website solution for small and medium businesses. We are big fans of WordPress. We have mastered it and can design and code with it anything you can dream of. It’s extremely powerful and it’s also great for SEO.

Design adapted to mobile

The design of websites adapted to mobile phones, also known as reactive web design, is absolutely crucial for your website to be visible on the internet. Few small business owners know that search engines like Google prioritize the browsing and loading speed of the mobile version of your website, not your desktop website. We design beautiful, responsive websites that look and work perfectly on all devices, from desktops to tablets to smartphones.

You can consult our Portfolio (works)

see OUr works



When we plan the design of your first website for small and medium businesses, we ask ourselves these three essential questions:

1 - What is your target audience?

We think carefully about your target market.

Who do you want to bring to your website?

Why do you want to attract?

The answer to this question is most likely to sell them something – a product, service or idea perhaps. Pretending that your market is anyone and everyone is far too vague, and your website will lack precision and fail to maximize its potential.

Ideally, you should aim to create a niche.

2 - How will your audience find you?

Creating a niche will also help you make yourself known to search engines (Google, Bing) and attract potential customers to your site.

We think about the keywords that your target market could type into a search engine to find you. Therefore we do the research ourselves.

Who is in the top 30? Because that’s where you need to be. Are your competitors there? We look at their sites. Do they work? How can you improve them?

Then you will help us identify something unique about your business that sets it apart from the others.  These keywords – or key phrases to be more precise – should be incorporated into the pages of your site – in page titles, headings and internal links.

Be precise in your key phrases.

They will be less competitive than more general single word searches and will target your market more precisely. You may need to locate or specialize to be in the top 30 – and it’s in the top 30 that you need to be to generate traffic to your site. As you probably know from experience, if you haven’t found what you’re looking for in the first three pages of results, you need to look elsewhere.

The key to achieving high search engine rankings is to create inbound links to your web pages – that is, pages from external websites that link to pages on your site. It is essential that this link acquisition is natural growth – where the number of incoming links increases at a progressive rate. The pages that link to yours must be relevant, thematic and ideally contain the same keywords – especially in the link text. Search engines rank pages according to their reputation – your ranking will be determined by what other (preferably high-level) pages say about your page.

3 - How will we convert your visitors into sales?
We don’t just tell them what you do or what you sell. We also tell them why they want it (yes, want – not need). We’ll create incentives, freebies, discounts – whatever it takes to start this dialogue.
Current research indicates that the human brain makes a judgment on a web page in one twentieth of a second! That doesn’t leave you much time to make an impression. So we make sure that your Single Point of Sale (USP) is clearly visible on your homepage – and preferably prominently on each of your other pages.

After all, it’s not obvious that the homepage is the first page a visitor sees, especially if they found you via a search engine. That’s why we make sure that your warranties are bulleted on the home page. Visitors need to understand why you are different from others, and why they should deal with you and not your competitors. And as we’ve discovered, they need to understand that almost instantly.

Finally, We’ll strive to make your site funnel-shaped. Identify your important pages – usually the “call to action” or purchase pages – and make sure all paths lead to these pages. Our internal links – like their external equivalents – will describe the target page. If you sell Shoes, we won’t call your product page “Products” but “Shoes”, and we make sure that links to that page also say “Shoes”. This will not only help search engines to identify and rank the most important pages on your site, but it will also lead your visitor to that important conversion.


We have made our pricing as simple as possible, depending on the size of your website.

The number of pages (and content) is the main difference between the rates.

Yes, it's that simple!


Advanced Website



(the 1st year, Maintenance included)
(from the 2nd year Maintenance =  $2500/year)

Translation option (French or German) = $1000

Advanced websites with custom features


Up to 30 pages

10 professional emails

design duration 27 days

Custom WordPress design

Mobile responsive design

Website security setup

Google Search Console & Google Analytics setup

On-page SEO setup

Keyword Research

Advanced website visitor statistics

Professional logo & business card design

Advanced custom features

SEO Website



(the 1st year, Maintenance included)
(from the 2nd year Maintenance =  $1000/year)

Translation option (French or German) = $500

Ideal for companies who wish the most descriptive website and the best SEO package to get the most leads

Up to 30 pages

10 professional emails

design duration 27 days

Custom WordPress design

Mobile responsive design

Website security setup

Google Search Console & Google Analytics setup

On-page SEO setup

Keyword Research

Advanced website visitor statistics

Professional logo & business card design

Small Business



(the 1st year, Maintenance included)
(from the 2nd year Maintenance =  $400/year)

Translation option (French or German) = $150

Ideal for small businesses that want a detailed description of their services or websites of up tos 10 page


Up to 10 pages

10 professional emails

design duration 22 days

Custom WordPress design

Mobile responsive design

Website security setup

Google Search Console & Google Analytics setup

On-page SEO setup

Keyword Research

Advanced website visitor statistics

Professional logo & business card design


Landing Page



(the 1st year, Maintenance included)
(from the 2nd year Maintenance =  $100/year)

Translation option (French or German) = $50

Ideal for projects  for a small online presence with a site focused on a single topic or service


1 Page

10 professional emails

design duration 15 days

Custom WordPress design

Mobile responsive design

Website security setup

Google Search Console & Google Analytics setup

On-page SEO setup


OuR Team

Ewan Holland

Web Designer

Moussa diouf

Business Computer Scientist & Lead Programmer

Gemma Wilson

Graphic Designer

Jessika Schröder

Social Media Marketing

Nathaniel Aquino

SEO Expert

Lukas abend

Lead Designer

Frequently Asked Questions

Why invest in professional web design services?

If you are unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, your competitiveness and your search engine rankings. All of these results could have a direct and positive impact on your profits, market share and growth.

Learn more about the specific benefits of web design services:

1. Increase your conversion rate

A conversion can range from a buyer purchasing a product to a user signing up for an email newsletter – it's unique to your business and your goals. Whatever your conversion goal, web design services can help.

Today, most conversions involve or include an online interaction. For example, you may want to increase shop visits through local SEO – for reference, 80% of local searches are converted – which will likely involve user interaction with your website.

The definition of a conversion and how it applies to websites
If you present an outdated and unfriendly website, it has an impact on the first impression of users. This first impression not only shapes their opinion of your company, but also their decision to visit your site, buy your product or sign up for your e-newsletter.

With a user-friendly, intuitive and modern website, you can create a positive first impression with consumers. This will make users more likely to convert, whether they stop by your shop the next day, call your team for a quote, or sign up for your e-newsletter.

2. Optimise your user experience

The user experience of a website offers a huge return on investment (ROI) to businesses. It can also be a huge blow to companies that ignore UX testing, as nearly 90% of users will shop at a competitor after a poor user experience.

A web design statistic
With professional web design services, your business can give users the best possible experience. For example, our team can improve the usability and readability of your website, whether on a mobile phone or desktop computer. This makes it easier for consumers to find the information they need and take action.

These actions can include visiting your shop, buying your product, etc.

3. Maximise your competitive advantage

Whatever your industry, you have a direct competitor – and having a competitive edge is essential for your business. You can offer a better product and a better experience, but these unique selling points can be lost in an outdated and unusable website.

With our web design services, you can ensure that your business maximises its first impression with users. You can also ensure that your company stands out from competitors in your industry, by highlighting that your product or service is the best.

A statistic on the impact of UX on website design and user engagement
For example, if you are a pest control company looking to generate business, this is a tough market. However, you can make it easier for potential prospects to connect with your business by investing in a user experience website.

In this scenario, your company can take advantage of the fact that 89% of users shop at a competitor after a bad user experience. This is a huge win for your business, offering you the opportunity to increase your sales and market share with a simple redesign or quick update of your website.

4. Improve your search ranking

Whether searching on their tablet, smartphone or desktop, users rely on search to find what they're looking for, from services to products. That's why Google processes over two trillion searches a year, and why 80% of users turn to search when they need something.

However, if your website is not on the first page of search results, it is difficult for your business to connect with these consumers. That's why search engine optimisation is an essential part of web marketing: your website must rank to drive conversions, sales and subscribers.

A statistic on the percentage of users who search for a product or service via a search engine
With a competitive SEO strategy, along with professional web design services, you can ensure that your website ranks for the keywords or search terms relevant to your business. In addition, you can ensure that your site offers the best possible user experience.

With our design strategies, as well as our optimization tactics, it is likely that this web page would rank on the first page of search results. This allows your business to reach high-value users within your target audience, turning them from prospects into customers.

5. Improve your digital marketing strategy

In digital marketing, your website is your starting point. It's where you direct users, whether from search results, social media or another source. So it's essential to maintain an optimised and up-to-date website that can support your digital marketing strategies.

With a solid website like this, your business can improve the results of its other internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers gained through your website's sign-up forms by improving the usability of your site.

Statement on the value of web design for digital marketing strategies
Another example is pay per click (PPC) advertising. With our design and marketing expertise, our team can develop conversion-optimised landing pages for your PPC campaign. This can improve the results of your PPC campaign, maximising your return on investment.

How does Sabma Digital design websites?

At Sabma Digital, our web design services offer a 360 degree experience, which includes:

  • Layout development
  • Content creation
  • Conversion optimisation
  • UX testing

But how do we create our websites? By following the five principles of web design.


Creating a great looking website is the first step to gaining new customers.

The appearance of your site says more about your business than your words. A site that incorporates modern design elements, optimised images and other multimedia elements is far more effective at converting customers than a website that looks like it was built in 1996.

Therefore, the appearance of your website plays a huge role in its success!

Defining a responsive design
This factor also includes incorporating responsive design into your site.

Responsive design is the technique of making your site resize to fit the screen of any device. So whether someone is viewing your site on an iPhone or a 27-inch desktop screen, they will still have a pleasant and easy-to-use experience.

This experience – often referred to as user experience – is the first step to getting a new customer. When users see that you have a sleek, attractive website, it's easy to keep them on your site. But a beautiful website is only the beginning. You also need to have clear navigation.


Navigation is the part of your website that allows people to find what they want.

Modern websites have simplified navigation to work on desktop and mobile devices. The breadcrumb trail is one of the most popular and effective navigation elements. For an example of a breadcrumb trail, see the image below.

Breadcrumb navigation got its name because it links to every page a person visits as they move through your site – much like when Hansel and Gretel left a breadcrumb trail to follow their fairy tale.

With breadcrumb navigation, users of your website can return to any page they have already seen. So if you're an e-commerce site, you can allow someone to move from a product page to a category page with one click.

If you are leveraging lead generation, you can use the breadcrumb trail to move users from information pages to index pages, so they can read and learn more about the same topic.

For example, a manufacturing website design can include a breadcrumb menu that guides users from the general to specific services, such as coating services, and then coating services for specific materials. This breadcrumb trail allows users to easily return to the general service and find the service they need.

But breadcrumbs are just the beginning. You can also use mega-menus. These menus have large text, links to information centres and additional links to specific topics.

Defining navigation in web design

With hundreds of other navigation styles available, there is no right or wrong answer. It's all about what works for your brand when it comes to providing a great experience for your users.

Providing them with a great experience also has another benefit: you keep their attention.



Once you have a visitor on your site, it is crucial that you keep their attention. If you lose it, your visitor will leave your site, and you will miss a sale.

Attention is valuable because it allows someone to focus on your brand, products or services. So if you want to make a sale, you need someone's attention on your website.

The definition of attention in web design

With this in mind, there are a number of ways that different businesses can attract attention, including

Video marketing is particularly effective in getting someone's attention, as video is a visually oriented medium. Video allows you to summarise complex ideas in a few minutes instead of forcing visitors to read long pages of text. While text can become boring after a few seconds, video keeps users engaged from start to finish.
Downloadable content is another great way to keep someone's attention. Most downloads can consist of a .zip file full of resources or a text-based PDF filled to the brim with insider information. This content is also ideal for gaining new leads, as you can open it and ask someone for their email address before they download the documents.
Infographics capture the audience's attention by presenting industry data through simplified, easy-to-understand visualizations. Even though hundreds of new infographics come out every day, you can still gain traffic, attention and links for infographics by holding yourself to a higher quality standard than your competitors.
Once you've got your visitors' attention, it's time to give them a sense of direction on your page.


Direction is about showing someone how they can proceed on your page – in most cases, it tells the user to scroll down your page. Vertical scrolling is the most common form of progression on websites, as it is simple, intuitive and useful.

The problem is that you use vertical scrolling in your mobile site design.

While desktop users use a mouse or scroll bar to progress through your page, mobile visitors use their fingers. This means that the pages on your mobile site are easy to view and scroll just like your desktop users.

This design feature goes back to the concept of responsive design.

Setting direction in web design
Responsive design may mean that all visitors to your site have the same experience, but how they get it is entirely different. Your desktop-friendly site may use mega navigation in the header with lots of drop-down menus and big eye-catching visuals.

But that's too much content in one area for a mobile site.

Instead, mobile sites should offer a hamburger menu – a navigation style that allows users to press a button, open a menu and choose their next page from there. Burger menus get their name from their distinctive symbol. You may recognise it by its resemblance to this one: ☰

With a hamburger menu, it's easy for mobile users to navigate to any part of your website.



Action is the ultimate goal of gaining any new visitor to your website. But visitors won't take action if you don't encourage them! That's why it's so important to use a call to action (CTA) at the end of every page on your site.

A CTA serves as an instruction, telling visitors what they should do next to get closer to becoming a customer. While this may sound authoritative, studies prove that calls to action dramatically increase conversions in all online business models, from lead generation to charitable donations.

A graph of the impact of CTAs in web design
Whether you want to take someone to a contact page or get them to make a purchase, it's essential to include CTAs in your web design. That's why our team of copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to making a purchase.

CTAs can take the following forms:

  • Text links
  • Links to images
  • Buttons
  • Form fields
    And more

It takes time, revision and editing to create a performance-driven website – something the web design team at Sabma Digital has down to a science. Working with your best interests in mind, our web designers will create a website that meets the needs to ensure your online success.

What do our website maintenance services include?

As part of our website maintenance services, your company has access to the following

  • Regular updates
  • Technical support
  • WordPress maintenance

Regular updates

Through regular updates, which take place during business hours, our team of developers ensure that your website remains functional and safe for users. Whether you want to add new images, delete a page copy or change a link, our website maintenance services offer you what you need.

For a brief summary, here are some examples of the updates included in our offerings:

Text: Additions or deletions.
Photos: Additions, deletions and basic retouching.
Pages: Additions or deletions using existing page design.
Navigation: Basic navigation changes (adding, moving or deleting an item in the navigation).
File downloads: Add or remove PDF files and other documents.
Videos: Inserting or removing a pre-edited video.
Links: Adds or removes links.
Colour and background images: Changes or replacements.
If you have any questions about regular updates, please contact us online for more information.

This is an example of services included in the website maintenance plans and is not a complete list.

Technical support

As part of our website maintenance plans, your company also has access to our excellent technical support. With the expertise of our development team, your company can get help with a range of challenges, such as setting up an email system.

In addition to technical support, your company can also submit a request for advice as part of your website maintenance services. Whether you have questions about creating a new contact form or adding a new page to your navigation, our talented team can provide your business with a helpful perspective.

WordPress Maintenance

Many businesses use WordPress as their CMS, which is why our website maintenance plans include WordPress support. As part of your package, our team will handle WordPress updates and security patches for your business.

What regular updates are included in website maintenance services?

When it comes to website maintenance services, companies often ask the question, “What does regular updating mean? This is a great question and it can vary between website maintenance companies, so it's important to ask.

Here are some examples of typical website updates (included in our website maintenance packages):

  • General site improvements
  • Product or service updates
  • Special online offers
  • Maintaining interactivity

General site improvements

The best evaluation of your website's performance comes from the people who visit it, customers, staff and prospects. Questions, comments, complaints and suggestions from site visitors provide valuable feedback to improve your site. As part of your ongoing site maintenance, you can use these suggestions to improve your site and its online performance.

Product or service updates

As your business grows, it is inevitable that your products, services and prices will change. That's why businesses need a consistent schedule and process for updating old products, changing prices for existing services, etc.

With website maintenance, you keep your company's website up-to-date for users. This proactive measure benefits your business in many ways, as it allows you to offer the latest products, services and pricing to streamline the user buying experience.

Regular updates provide shoppers with the latest information on products and services
Consumers trust the internet, and they also rely on your website to provide them with the accurate information they need before they contact you or visit your shop. It is essential that the information on your site is up to date for this and many other reasons.

Online special offers

If you are an e-commerce business, it is essential to update your website with your latest sales, promotions and more. Even if your business operates offline, you can offer special deals online that encourage users to call your team, visit your location, or make an appointment.

When your business offers special promotions, discount programs and more, it stays competitive. Short and long-term sales initiatives require updates to your site. Site maintenance services allow you to strengthen your sales with unique offers for shoppers.

Maintaining interactivity

With the constant evolution of technology, a website starts to look old if the interactive elements are neglected. If the development elements of your site do not work on all browsers and devices, you will lose current and potential customers. In addition, you will weaken your online reputation.

Outdated interactive features drive buyers away from your site, preventing you from gaining additional customers and revenue
Problems with your website's interactive features can also increase your bounce rate. This measure refers to the percentage of people who leave your site without visiting another page and often indicates that your site is not meeting user expectations.

Maintaining your website allows you to fine-tune your site to ensure that the interactive features of your site are working properly. Even if these features become obsolete and need to be replaced, website maintenance services can inform your team in advance of this need.

Keeping all the features of your website operational helps you to successfully market your products and services.

What is not included in website maintenance services?

If you're investing in website maintenance services for the first time (or switching providers), it's essential to understand what your package includes. This will allow your company to choose the best website maintenance plan for your business and ensure that you have the support you need.

For reference, here are some examples of what you won't find with website maintenance services:

  • Navigation redesign
  • Media creation
  • Media editing
  • Content editing
  • New site functionality
  • Site redesign
  • Interactive features
  • SEO

Our works


Dr. Johanna Dahm is one of the most sought-after consultants in the world, one of the best network consultants and one of Germany's leading experts on decision making.

Open website


Fonciethic is a management and relationship management (intermediation) company that manages productive real estate and investment projects

Open website


Smart Global Places GmBH is a German company that builds and renovates residential buildings, commercial spaces, sports facilities, cultural sites, clinics, industrial facilities and much more.

Open website


SickPredict uses its revolutionary, patent-pending machine learning algorithms to analyze more than 250,000 measurements of your health and fitness and provides you with a daily disease number

Open website


Insurance Broker are experts in the field of private health insurance in Germany (Frankfurt)

Open website


Cyturus measures cyber security risks, identifies deficiencies, and reduces the threat landscape by calculating the impact of mitigation actions.

Open website


Partner for business ethics in theory and practice in Germany

Open website


Baobab VTC is a professional and reliable VTC (Car with driver) service in Senegal.

Open website


is a dental practice  with 23 years Experience in Senegal

Open website


Senegalese company specialized in consulting, sales and hardware/software support of computer equipment

Open website


Klassegeschenke is an ecommerce Website for gift ideas in germany (Nuremberg)

Open website


It is a center for resources, creativity and awareness of entrepreneurship, a talent detector, a place to welcome, orient and follow up entrepreneurs and entrepreneurs.

Open website


The Pathfinder Foundation for Education and Development is a non-profit, non-governmental organization that aims to promote human resources in sub-Saharan Africa through education, scientific and technological research and technology transfer.

Open website


Platinum Gate Estate is a new residential housing development at the heart of Lagos

Open website


It is equestrian therapy centre in Belgium

Open website


BOUBACAR SERVICES is a Senegalese company, operating in the field of international trade and services.

Open website


Id Plus Medical is an online shop for medical equipment in Senegal

Open website


Salensol is a company with years of experience in the installation of solar systems on homes and businesses in Senegal
Open website


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