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WHAT IS A SOCIAL MEDIA AUDIT?
A complete social media audit can be very useful for your business. It can highlight weaknesses in your social marketing strategy, provide detailed information about the habits or behavior of your customers and visitors, and help you drive engagement with your brand.
A well-executed social audit can be a powerful tool for getting to know your users. The results can be used as the basis for a social marketing strategy and can highlight any weaknesses in your social media activities.
SOCIAL MEDIA AUDIT SERVICES: CHECKLIST
During a social audit, we usually check the following points:
NETWORK ACTIVITY
Are each of your social channels regularly monitored and maintained? Are these profiles maintained consistently across your organization?
COMPETITOR ACTIVITY
How are your competitors using their social channels? Are there competitive or industry trends that your company should be following?
GAP/OPPORTUNITY ANALYSIS
Are there any social networks your company should be using? Are there gaps in your competitors' social activity that your company can exploit?
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REVIEW OF ADVERTISING CONTENT
Do your ads have appropriate and relevant content? Are you optimizing your ads by rotating the content regularly? Are you targeting the right users at the right time?
SOCIAL MEDIA AUDIT REPORT
Once the social audit is complete, we will create a report for you that will identify weaknesses in your social marketing strategy, trends you can capitalize on, and even actions that will bring immediate benefits to your social channels.
Whatever your motivation, we are convinced that conducting a social media audit for your company will lead to a positive outcome with several action points to consider.
DO YOU WANT AN audit of your Social Networks?
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